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Tim and Tom Beard wanted a new logo that would be memorable and truly stand out, something that had a look that could carry over to their page design. I chose to utilize the triangle shape, as it had neer been used, to be 'their' look. Now that it has been in the magazines repeatedly, it is now probably one of the most recognized logos in the sport. You can spot it a mile away, and there is no doubt as to who's ad it is when you see it. |
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