| A good friend of mine, Sara Webert from Minneapolis who used to work with me there in the early 90's, contacted me with a need for some advertising help. Her maiden name is Button, and she has started a new company that publishes children's books, and she wanted to use her maiden name somehow since it was memorable. So I came up with the name of "Button Books" and the campaign slogan for her ads "I want nuttin' but Button". She loved it. She liked the idea of children saying that. |
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