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Tim and Tom Beard known as the Double T lofts wanted a new look and a new logo. They had established themselves using black as a background in all of their ads, but each ad would be slightly different and needed something to pull it all together, yet keep it simple and instantly identifiable. Answer: I first created their logo using a triangular approach, and then carried that look through the rest of the ad. They wanted to use the color red in the design so I utilized this in their actual logo, and again carried it into the side banner which includes their loft name. End result: an easily identifiable look you can spot a mile away. |
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